ARC Pensions Law

ARC pensions law is the leading firm of specialist pensions lawyers focusing entirely on workplace pension schemes.


The business was in prime position for a brand refresh, having just begun to expand and gather momentum. The brand needed to be presented as a new, modern business that operates in a very traditional sector.


We worked closely with the business founder to make sure our outcome was what they had imagined. In addition to refreshing the logo, we developed a new brand identity that uses the bold primary colour with imagery of stonework gave the right juxtaposition of modern and traditional. The look is recognisable in their sector and gave them a distinct identity to match their business model.

The new logo is cleaner and to the point. The combination of fonts representing the balance of old and new.

The identity was rolled out across a multitude of office-supporting collateral including stationary, promotional materials and email templates.

The new website continued this theme and reinforced their new look and feel. Although it was primarily intended to be a validation tool, the client expressed their happiness with it’s ability as a lead generator.