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Branding - Graphic Design

Challenge

Haretec had no visual identity, just a name. They needed something that would give them weight alongside more established competitors and communicate their values.

Solution

I asked what the most important message a user should be taking away from interacting with the brand. The answer was ‘speed’. In addition to the logomark resembling a hare, I wanted to use it as a feature to reinforce this idea of speed, from animating it to the shape itself used in a close crop to resemble a race track.

The line animation ensures the technical side of the business comes across too.