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From concept to completion, the creative for this campaign needed to be applied to a range of media. With a total of over 100 digital ads in a variety of sizes, a flexible execution and attention to detail were necessary.

Challenge

Octopus Investments offers tax solutions to a niche audience. Financial advisers may have clients that fit this description but Octopus may not be front of mind when they’re meeting with them.

Solution

We developed customers personas with the goal of jogging an advisers memory during meetings. I used a large quote that might help them recall the ad. This was an always-on campaign so we used multiple personas to keep front of mind.

Initial sketches from the idea generation phase. There were a few approaches the stakeholders like but we agreed the best strategy was to put the customer persona front and centre with a quote.

Print ads for two of the client scenarios. Each ‘client’ demonstrated a problem that the investment solution could remedy.

Animated digital ads for circulation among websites frequented by the target audience.