Solution
We developed customers personas with the goal of jogging an advisers memory during meetings. I used a large quote that might help them recall the ad. This was an always-on campaign so we used multiple personas to keep front of mind.
Initial sketches from the idea generation phase. There were a few approaches the stakeholders like but we agreed the best strategy was to put the customer persona front and centre with a quote.
Print ads for two of the client scenarios. Each ‘client’ demonstrated a problem that the investment solution could remedy.
Animated digital ads for circulation among websites frequented by the target audience.