Taxi by Octopus

Launching a new pay per mile financing model aimed at getting more electric taxis on the road

Challenge

Drive leads towards the lending platform across multiple channels. Promote the new offering with a fun, memorable experience that reminds drivers of the brand when picking up their taxi.

Solution

The landing page was built to allow the client to clone it and update it where necessary. The information is clear and upfront and it looks like a premium offering. The welcome box was an extra touch point when picking up the taxi, to add some surprise and delight and draw a fond a association with the brand.


Printed collateral to support the launch. Roller banners and flyers for events and informative booklets for lead generation.


A welcome box for new drivers. The branded assets would be displayed in their new cab to spread brand awareness, both with driver and customers.

The landing pages were to convert leads by providing detailed information and allowing user to create their own quotes using an online calculator.

In addition to the printed assets, we also produced digital collateral to support the launch. This included social media posts talking about real customers picking up their cabs. We also sent out a newsletter-style email to the lead database which resulted in a sharp uptake in web traffic.