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Branding - Graphic Design

Challenge

Rebrand an internal events committee. Create a recognisable, consistent design language that can be rolled out across event collateral, club materials and comms.

Solution

The Current's name was inspired by the parent company's nautical theme, and has a duel definition of things happening right now, and ocean currents bringing people together.

Visually, the logo is fun and presents the idea of movement and energy, with the subtle arrow in the negative space enforcing this. The blue swoosh can be used for brand recognition in any marketing collateral.

We launched the new brand with a profile-raising event, including merchandise, competitions and club sign-ups. The launch went well and the brand is now well recognised and attendance of internal events had seen a sharp rise before lockdown.