Tide

Starting a business is difficult, business banking can be even harder. Just two of the topics covered in a series of ebooks for this business account provider


Challenge

Potential customers may not be aware of the features of Tide’s products and how beneficial their business accounts could be. They needed some way of communicating this outside of traditional advertising.

Solution

A series of easy-to-read educational brochures that talk about the struggles of setting up and maintaining a business, and how to overcome them. Promoting helpful tools that could alleviate some of these issues, including business banking through Tide.


Working closely with the Tide team, I developed a look and feel for the brochures that felt bold and approachable.


Primarily for mobile and tablet devices, the brochures were easy to read with a narrow single column of text and large headings for clear hierarchy.

Each brochure used a secondary brand colour as an accent that carried throughout the document.