Zedcoms

Branding, web site design and build for a communications consultancy with  a strong track record in an mix of sectors including design and interiors, architecture, food and drink and FMCG..

Challenge

Up until I was approached by Zedcoms, they had been working under the mantel of a pr agency. They had since expanded to take on a wider range of clients and Comms techniques so they needed to update their customer experience to reflect this.

Solution

A refresh of the logomark to drop the PR consultancy, and build a brand identity out from there. This was applied across print and digital collateral. A website was created to tell their story and encourage new business. The client was particular about making sure their personality comes through, using bold colours and iconography. See the site here.


The new logo was a soft refresh of the current look. The secondary line of text was removed to allow them to expand into other sectors and the colour palette was updated for a more professional look.


The wave icon was originally part of a logo option, used to represent Zedcoms’ expansion into digital communication. However, it was repurposed to give the images on the site a personal touch despite not having original photography.

The Zedcoms website acts as a platform for sharing case studies of previous work and generating new leads. It includes testimonials, social media integration and bespoke iconography.

As part of the process, Zedcoms was provided with a simple user manual to ensure they can easily update their website to keep it relevant.