“Working with Matt has been a pleasure. He's taken the time to understand our business model, clients and mission. From there Matt has built a visual identity that encapsulates Zeti. I have no hesitation in recommending Matt and his work.”Dan SaundersFounder & CEO, Zeti
Zeti is enabling companies to bring fleets into the modern era and also allowing institutional investors to invest in a forward-looking company. While retaining the corporate feel, I wanted to bring an element of movement into the logo, using the Z as an arrow that goes from point to point.
The colour palette is traditional and bold. Blue signifies stability and balance, very good for a financial business. Pairings it with an accent of bold red and an extra bold typeface for headings distinguishes it from more conservative businesses in the same sector.
This approach meant the Zeti visual identity was able to translate across a wide range of collateral while retaining a distinct but audience-appropriate look and feel.